Defeat Ad-blindness to move towards your Brand Vision
We are all living in a highly digital age. Today, everything from business, work, entertainment, shopping, leisure fun and more is available on the internet. Thus it comes as no surprise that as a business owner you need to be available, approachable and ready to reach out to your audience digitally. This is the main idea behind advertising online. Sadly, a lot of brands have realized that they are spending more money on advertising than the profits they are receiving back from it. Ad-blindness is a real problem that needs to be understood, analyzed and defeated if a business wants to raise its brand awareness.
What exactly is Ad-blindness?
When a person ignores your digital ads, intentionally or unintentionally, it’s called as Ad-blindness. Your ads are not just being ignored but you are also losing out on the chance to engage with your audience, drive them towards your brand and extend your brand awareness.
Ad-blindness has become one of the major concern for advertisers and brands, and many have faced losses in terms of money and reputation. If you too are facing Ad-blindness or want to make sure you don’t, here’s what you need to do:
Innovate and Engage
If you want to increase your CTR (click-through-rate), you have to offer something extremely innovative and engaging to your viewers. Do away with boring and overused formats and offer something fresh.
Don’t be Intrusive!
Bigger the ad the more attention it will get is the worst idea! Nobody likes to be intruded, so keep your ads minimalistic yet in focus, but don’t overcrowd the space if you want your CTR to go up.
With so many tools to collect specific data like demographic, location, age group etc., you need to make personalized ads instead of using the ‘one size fits all’ method. To be able to improve your CTR you need to be able to make an instant connect with the audience. The ads you make must be relevant to the viewer.
Using an effective CTR theme, like the Adsense Pro Ultimate theme, is another great way to defeat and overcome Ad-blindness and draw more attention to your ads and brand. An effective CTR theme will help you increase ad clicks and bring in the attention your brand deserves.
So, are you ready to give wings to your vision?